— winning the branding game: vip —

The training, plus a seat at the table.

Lifetime access to the Winning the Branding Game training, one reserved Q&A month of your choice with Shaunette live, and a 30-day founder newsletter that goes deeper than the public version. One payment. No subscription.

$97 one-time

Instant access. You'll pick your Q&A month right after checkout.

What you're getting

Four things, built to work together.

Each piece earns its place. None of them are filler.

01

Lifetime access to the WTBG training

The full Winning the Branding Game on-demand training. Yours to watch, re-watch, and reference whenever the brand decisions get hard. No expiration, no platform you have to keep paying for.

02

One reserved Q&A month with Shaunette

Pick the month that fits your timing. Show up to that month's live Q&A session with the questions that are real for you right now. Reserved at checkout, used once, this is the seat at the table the VIP tier buys you.

03

Lifetime replay of your reserved Q&A

The Q&A you reserved is yours to keep. The full recording lands in your inbox after the session, to re-watch, take notes from, or send to your team. Lifetime access to that specific recording.

04

The 30-day VIP newsletter

A 30-day private newsletter for VIP buyers, deeper than the public Substack, sent direct from Shaunette, calibrated to the timing of the training you're working through. Thirty days, then it closes.

VIP vs. Free

What changes when you upgrade.

A clear read on what the $97 actually buys you on top of the free training.

What's included
Free
VIP — $97
Lifetime on-demand training
Red Flag Checklist (PDF)
One reserved Q&A month
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Lifetime replay of your reserved Q&A
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30-day VIP newsletter
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How the reservation works

One real seat, in the month that fits you.

VIP includes one reserved Q&A session. Not a calendar of recurring calls. Not ongoing access. One real seat at one live Q&A with Shaunette, in the month you pick.

Right after checkout, you'll see a calendar where you can choose your month. The Q&A happens the third Wednesday at 12 PM ET. You show up live with the questions that are real for you that month, about positioning, naming, brand protection, customer perception, whatever the actual decision is. Shaunette answers in the room.

After the session, the full recording goes to your inbox to keep. That replay is yours for lifetime access, to re-watch, send to your team, or reference later. The reservation itself is one-time; once you've used your month, that part of your VIP benefit is complete.

The reason it's structured this way: the founders who get the most out of these Q&As are the ones who pick their month based on where they actually are in the build. That's the seat we're protecting for you.

A note from Shaunette
"VIP is the version of WTBG I'd buy if I were you."

The free training does the work it's supposed to do, but for $97, you get the live-room seat I would have paid for years ago when I was building. The reserved Q&A is where the abstract training becomes specific to your business.

I host every Q&A personally. The 30-day VIP newsletter is written by me, not delegated. If you're going to pay for one tier of WTBG, this is the one I'd choose.

- Shaunette

Ready to claim your seat.

One payment. Instant access. You'll pick your Q&A month on the next screen.

$97
One-Time · No Subscription
Complete Checkout - $97

Secure checkout. After payment, you'll be redirected to the VIP welcome page where you'll choose your reserved Q&A month.

Want the full Challenge course and a cohort week reservation too? The Bundle is $497 or two payments of $297.